The Alpha Loom, another travel-sized loom that can be used to make vibrantly colored name bracelets with special types of new bands, which are twice as thick but half the size of regular bands. In mid-May 2015, Rainbow Loom released two new products: In April 2014, Ng released a travel-sized version of the Rainbow Loom called the Monster Tail, which allows simple bracelets to be made on only eight pegs, arranged in a rectangle. In 2013, Ng worked with The Beadery and Toner Plastics to produce the Wonder Loom, a redesigned version of the Rainbow Loom that is made in the United States. The kits are manufactured in China, and Ng supervises distribution out of a 7,500 square feet (700 m 2) warehouse near his home. As of August 2013, 600 retailers were selling Rainbow Loom at a retail price of $15 to $17. Rainbow Loom is also sold at Mastermind Toys in Canada and specialty stores. In June 2013 arts and crafts retail chain Michaels test-marketed the product in 32 stores by August the chain was carrying Rainbow Loom in its 1,100 U.S. In summer 2012, Ng received his first store orders from franchises of Learning Express Toys, a specialty crafts chain, and sales picked up. Ng started a website and filmed instructional videos featuring his daughters and niece.
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Įfforts to sell the loom online and in toy stores, however, were unsuccessful because customers did not understand how to use the product. Ng decided to rename his product after discovering that an elastic hair band on the market was named Twist Band, and his brother and niece came up with the name Rainbow Loom.
He invested $10,000 and found a factory in China to manufacture the parts, which he and his wife assembled in their home in June 2011. His prototype, which he called Twistz Bandz, used a wooden board, pegs, and dental hooks. He spent six months developing the loom kit and designed 28 versions. The bracelets became popular with the neighborhood children, and his daughter suggested that he sell them. He tried to show them how they could link the rubber bands together but was unsuccessful, so he stuck a scrap board with multiple rows of pegs on which the bands could be linked more easily. He conceived the idea of a toy loom for rubber-band crafting after seeing his young daughters make rubber-band bracelets. He was employed as a crash-test engineer for Nissan Motor Company in 2010.
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There’s even a special code on the instruction booklet to gain access to the rainbow loom website with hundreds of patterns and ideas.Ħ00 Latex-Free rubber bands (assorted colours)Rainbow Loom was created by Cheong Choon Ng, a Malaysian immigrant of Chinese descent who came to the United States in 1991 to attend Wichita State University, where he earned a graduate degree in mechanical engineering. You can start by making a simple single loom band bracelet and quickly progress to making ever more complex designs.Īs well as the loom pegboard, there are over 600 coloured Rainbow Loom and a specially designed plastic and metal hook, together with a full-colour instruction booklet to get you started. Voted ‘Toy of the Year 2014’, Rainbow Loom Original contains everything you’ll need to make unique rubber band bracelets. It really is a modern take on crochet with loops.
The Original Looms can be 'nested' next to each other so wider bracelets and even bags/purses 'scarves can be made. The looped knots can be joined together on the loom to make the most dazzling bracelets, necklaces, charms and much more. The Rainbow Loom is a plastic pegboard over which small, coloured rubber bands are looped and pulled using a metal hook. The one and only Original USA Rainbow Loom, complete with hologram secret code access to the Rainbow Loom Members site, where you will find the newest patterns as they are created. Ignore the imitations, and there are many – this is the real thing, and the reason we are so sure is we have bought directly from Choon himself, no middlemen! Rainbow Loom Kit is the craft toy of the year! Multi-award winning The Original Rainbow Loom Kit is the latest crafting phenomenon to be spreading across the world.
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